A business strategist in the UK is in charge of developing and implementing a strategy, which is a set of principles for making decisions. Business strategists assist their organizations in identifying new opportunities and developing goals, objectives, strategies, and tactics (plans) to capitalize on them. This benefit entails assessing current procedures and testing new ones to discover where improvements might be achieved. Own Business Express strategists can work across the board or focus on a specific functional area, such as sales or marketing.